2025 ACDelco Fall Brakeathon Promotion - Rules

2025 ACDelco Fall Brakeathon Promotion - Rules

2025 ACDelco ISC Brakeathon Fall Promotion

PROMOTION OFFICIAL RULES


CONTEST PERIOD
The 2025 ACDelco ISC Fall Brakeathon Promotion (“Promotion”) is offered in Canada by ACDelco, a division of General Motors of Canada Company “GM Canada” (hereinafter the “Sponsor” or “ACDelco”) and takes place from 12:00:00 a.m. Eastern Time (“ET”) October 1, 2025 to November 30, 2025 at 11:59:59 pm ET (“Promotion Period”). Administrator’s computer is the official time-keeping device for the Contest.

ELIGIBILITY
The Promotion is open to active Canadian Independent Service Centre businesses (“ISC”) who: (i) are residents of and have a legal business in Canada; and (ii) perform vehicle service and repairs for vehicle owners. The ISC owner/manager (an “Entrant”) must register for the Promotion and must have reached the legal age of majority in their province or territory of residence at the time of registration.  Notwithstanding any other provision of these Official Rules (these “Rules”), authorized GM Canada Dealers, other non-GM Dealers, ACDelco Distributors and/or jobbers and any other person or entity involved in the administration, execution or fulfillment of this Promotion (including without limitation the Administrator (defined below) as well as their respective employees, representatives and agents (collectively, the “Promotion Parties”) are not eligible to participate in this Promotion. 

For greater certainty, the Entrant must be authorized at the time of registration (and must remain authorized during and after the Promotion) by the ISC to: (i) provide to GM Canada any and all required information that relates to the ISC for the purposes of administering and promoting the Promotion in accordance with these Rules; (ii) enter the Promotion on behalf of the ISC; and (iii) agree to be legally bound by these Rules on behalf of the ISC. Each Entrant must ensure the ISC account is in compliance with these Rules.

At any point during or after the Promotion (including, without limitation, after a prize has been awarded), the Sponsor reserves the right, in its sole and absolute discretion, to require proof, in form and substance satisfactory to the Sponsor (including, without limitation, requiring the Entrant to sign a legally binding agreement such as an affidavit), that: (i) the Entrant meets the eligibility requirements specified in these Rules; (ii) the ISC meets the eligibility requirements specified in these Rules; (iii) neither the Entrant nor ISC in any way has knowledge that the Entrant violated these Rules (as determined by GM Canada in its sole and absolute discretion); (v) the Entrant has the legal right to: (a) enter the Promotion on behalf of the ISC; (b) agree to be legally bound by these Rules on behalf of the ISC; and/or (c) consent to the storage, usage and sharing of any personal information submitted in connection with this Promotion for purposes of administering and promoting the Promotion; and/or (vi) is required for any other reason GM Canada deems necessary, in its sole and absolute discretion, for the purposes of administering this Promotion in accordance with these Rules, or for any other reason.      

INDEPENDENT CONTEST ADMINISTRATOR
CMG Marketing Inc. (the “Administrator”), 895 Don Mills Road, Toronto, ON, M3C 1W3, Ste. 109

AGREEMENT TO THE OFFICIAL RULES
By participating in the Promotion, each Entrant (on its own behalf and on behalf of the applicable ISC) fully and unconditionally agrees to and accepts to be legally bound by these Rules and the decisions of the Sponsor and the Administrator, which are final and binding in all matters related to the Promotion. Winning a prize is contingent upon fulfilling all requirements set forth herein, as determined in the sole discretion of the Sponsor.

PROMOTION DETAILS: 
October and November T-Shirt Qualification: If an ISC that has been registered for this Promotion by its Entrant by November 21, 2025 to qualify for the promotion merchandise (the “Promotion Deadline”) buys a minimum of $1,250 (single transaction not required, net before tax less warranty and returns) in ACDelco Gold, Silver and/or GM Genuine brake parts in ACDelco classified lines 14, 44 and 17 from a qualifying Canadian ACDelco Full Line Distributor between October 1, 2025 and November 30, 2025 (an “Eligible Offer Purchase”), such ISC will earn one (1) ACDelco T-Shirt (valued at $25 Canadian) (sizing, colour and all other characteristics will be determined by the Sponsor in its sole and absolute discretion) for each Eligible Offer Purchase, to a maximum of eight (8) t-shirts (ACDelco will reward on and up to a maximum of $10,000 in net purchases) per ISC. Any purchases made above this threshold will not earn any additional t-shirts. The t-shirt qualifications will be calculated in December 2025 after the reconciliation of the October and November promotions.

Monthly Bonus GM Genuine Draw Ballots: Each ISC that has been registered for this Promotion by its Entrant by the Promotion Deadline and meets the monthly promotion minimum of $625 (single transaction not required, net before tax less warranty and returns) in ACDelco Gold, Silver and/or GM Genuine brake parts in lines 14, 44 and 17 from a qualifying Canadian ACDelco Full Line Distributor between October 1 to 31, 2025 (an “Eligible October Contest Purchase”) and November 1 to 30, 2025 (an “Eligible November Contest Purchase”) will receive one (1) entry (a “Promotion Entry”) for every $100 in qualifying GM Genuine Parts Original Equipment Brake Parts in line 17 purchases for the Monthly Bonus GM Genuine Draw Ballots. Limit of one (1) Entry per Eligible Contest Purchase; however, an ISC may make multiple Eligible Contest Purchases and receive a corresponding number of Entries for the Promotion (i.e. not limited to a maximum of Eligible Contest Purchases). A total of twenty (20) GM Baseball Hats (the “GM Genuine Bonus Prizes”) will be awarded in total over the two Promotion months. Ten (10) Prizes will be allocated each month (October and November) and will be a national draw. The ten (10) October draws will be held on November 19, 2025 and the ten (10) November draws on December 16, 2025.

ADDITIONAL RULES AND REGULATIONS
  • Limit of one (1) registration per ISC and per Entrant. Duplicates will be discarded. Registrations will take place by completing the online form found on www.TechConnectCanada.com.  To complete the registration, the entrant must provide their first name, last name, complete mailing address (including postal code), valid email address, valid telephone number and ACDelco account code (if one is on record).  
  • Form requires an internet connection and for the user to submit the data.  Form data will not be submitted if there are any errors, inclusive of duplicates, or missing information.  You will also be required to acknowledge you have read and agree to comply with these Rules.
  • You will automatically be registered if you confirmed your ACDelco promotion opt-in status for 2025 and/or registered for the 2025 ACDelco Around the Wheel in 60 Days Promotion.
  • By registering for the Promotion, each Entrant (on its own behalf and on behalf of the ISC) consents to the Sponsor, its agents and/or representatives, enabling the storing, sharing and using of the information submitted within the registration for the purpose of administering and sharing promotional information during the Promotion and in accordance with GM Canada’s Privacy Policy. This section does not limit any other consent(s) that an Entrant or ISC may provide the Sponsor or others in relation to the collection, use and/or disclosure of their personal and business information.
  • By opting in where indicated, Entrants agree to receiving communications from ACDelco, at the contact information provided during the registration, regarding promotion updates and offers.
  • Incomplete or inaccurate information provided during registration will result in disqualification from the Promotion (as determined by the Sponsor in its sole and absolute discretion).  The Sponsor (nor any other of the Promotion Parties) will not be responsible for contacting an Entrant (or ISC) that provided incomplete registration details.
  • ACDelco PSC, ACE, PSC RSSP and RSSP Basic accounts do not need to register and will be automatically entered into the promotion.
  • In order to be eligible for the Promotion, a purchase must be reported each month to ACDelco via the proprietary ACDelco eSmart reporting system and will be based on the tagging and reporting completed by the individual Full Line Distributor. Incomplete tagging, reporting and transferring of data as well as late reporting will result in disqualification of the applicable purchase.
  • All tagging in respect of Eligible October Contest Purchases and Eligible October Offer Purchases must be completed by the Full Line ACDelco Distributor by October 31, 2025 11:59:59 PM PST. All tagging in respect of Eligible November Contest Purchases and Eligible November Offer Purchases must be completed by the Full Line ACDelco Distributor by November 30, 2025 11:59:59 PM PST.
  • In the event of any dispute on a total purchase for the purposes of this Promotion, ACDelco will default to using eSmart data as of November 10, 2025 for the October aspect of the Promotion, and December 10, 2025 for the November aspect of the Promotion, all at 12:00PM PST. Collectively, October Entries and November Entries will be referred to as “Entries”.
  • October and November will be handled as separate promotions for the monthly ballot calculations.  Purchases will be net purchases for the specific month for the qualifying part purchases.
  • Specific non-government Fleet accounts (including KFLT members) can participate by registering for the promotion.  It is at each qualifying businesses’ discretion if they can participate based on their internal policies for accepting gifts or incentives.
Monthly Prize Details:
  • A total of twenty (20) GM Baseball Hats (the “GM Genuine Bonus Prizes”) will be awarded in total over the two Promotion months. Ten (10) Prizes will be allocated each month (October and November) and will be a national draw.
  • Each Monthly Prize consists of one GM Baseball Hat (valued at $25 Canadian) (sizing, colour and all other characteristics will be determined by the Sponsor in its sole and absolute discretion).  The size of the baseball hat is a one-size-fits-all.
  • Each Monthly Prize will be awarded to the confirmed winning ISC business Owner.  Monthly prize must be accepted as awarded and is not transferable, assignable or convertible to cash. No substitutions are permitted, except at the Sponsor’s option. Sponsor reserves the right at any time to substitute the Monthly Prize for any reason with a prize or prize component(s) of equal or greater retail value, including, without limitation, but solely at the Sponsor’s sole discretion. The winner is solely responsible for all expenses that are not included in the Monthly Prize description above – including, but not limited to, any amount not covered by the maximum value of the Monthly Prize as stated in these Rules. The Promotion Parties will not involve themselves in, and the Released Parties (defined below) accept no obligation or liability in respect of, any decision regarding the subsequent distribution, allocation, use or misuse of a Monthly Prize. Limit of one (1) Monthly Prize per Entrant.
 
 
Prize Draws:
October GM Genuine Bonus Monthly Prizes Draws: Ten (10) random draws will be held at 1:00 P.M. ET, on November 19, 2025 (the “October Draw Date”) respectively as follows:
  • Ten (10) random draws to select ten (10) potential Monthly Prize winners from among all October Entries received in accordance with these Rules (odds of winning depend on the number of October Entries received in accordance with these Rules);
November GM Genuine Bonus Monthly Prizes Draws: Three (3) random draws will be held at 1:00 P.M. ET, on December 16, 2025 (the “November Draw Date”) respectively as follows:
  • Ten (10) random draws to select ten (10) potential Monthly Prize winners from among all November Entries received in accordance with these Rules (odds of winning depend on the number of November Entries received in accordance with these Rules);

Winner Notification: Potential winners will be notified by email on or about the day after the applicable drawing. To be declared a winner, each potential winner must first complete and submit a written Declaration and Release Form (“Declaration”) confirming compliance with the Official Rules and also correctly answer, unaided, a time-limited mathematical skill-testing question to be administered by phone, all within five (5) business days of notification. Failure to timely return signed documents within the specified time for any reason will cause the applicable prize to be forfeited and awarded to an alternate winner which will be selected via a subsequent random draw (from among the applicable remaining Entries received in accordance with these Rules). If Sponsor in unable to reach a potential winner after three (3) attempts, if notification or the Declaration is returned as undeliverable, or if potential winner fails to complete and return the Declaration within the required time period or otherwise does not meet all Contest conditions, potential winner will forfeit the prize and an alternate winner may be selected. If a potential prize winner cannot be reached within the time limit or declines the applicable prize, a new draw will be administered to select an alternate potential winner. The replacement draw for Monthly Prizes will be held (if needed) at 1:00 P.M. ET, on November 29, 2025 for the October draw and December 30, 2025 for the November. No more than the stated prizes will be awarded. Prizes will be awarded and delivered to the confirmed winners by the Administrator within four (4) to six (6) weeks after the end of the applicable Contest Entry Period.
Restrictions
  • All ACDelco specific brake purchases will be summarized by official ACDelco ISC account codes. Purchases and Entry qualifications will be calculated using ACDelco’s eSmart purchase Reporting System, using net brake purchases (total purchases before tax less warranty less returns) and all purchases must be posted by November 10, 2025 for Eligible October Contest Purchases and December 10, 2025 for Eligible November Contest Purchases; All qualifying brake purchases from multiple ACDelco Authorized Full Line Distributors will be combined for that specific month. Late or inaccurately reported purchases will not be applied.  If purchases are provided late through this reporting, and ISCs are tagged later than the applicable deadline indicated above, such purchases will not qualify for this Promotion. 
  • Incorrectly reported purchases will not qualify.  ACDelco’s records are final in the event of a dispute.
General Conditions
The following general conditions apply to all potential prize winners:
  1. To be declared a winner and claim the applicable prize, the potential winner must:
    1. The Sponsor or its designated representative will make a minimum of three (3) attempts to contact the eligible winner (using the information provided on the Entry) within three (3) business days of the Draw Date.
    2. Correctly answer a time-limited, mathematical skill-testing question that will be asked by the Administrator over the telephone at a mutually convenient time without help of any nature and by the deadline outlined.
    3. Be eligible according to these Rules and sign a Liability and Publicity Release form that will be sent by e-mail and return it, duly completed to the Administrator within five (5) business days of its receipt. The Liability and Publicity Release requires a potential winner to confirm acceptance of the applicable Prize as awarded, eligibility to participate in this Promotion and compliance with these Rules and to release the Promotion Parties and all of their respective employees, directors, officers, shareholders, agents, successors and assigns (collectively, the “Released Parties”) from any liability and damages which could arise out of or in any way related to the Promotion and from the awarding, receipt, possession and/or use or misuse of the applicable prize.
2)   Failure to comply with any of the above conditions or otherwise with these Rules (as determined by the Sponsor in its sole and absolute discretion), will result in disqualification.  If, as a result of an error relating to the entry process, drawing or any other aspect of the Promotion or for any reason, there are more potential winners of prizes than contemplated in these Rules, the Sponsor at its sole discretion may conduct a random drawing amongst all eligible prize claimants after the Promotion closing date to award the correct number of prizes (at any prizing level) or may terminate or amend the Promotion in whole or in part without notification to Entrants.
 3)  Upon receipt of the Liability and Publicity Release form, the Promotion organizers will notify each of the prize winners in the manner in which he/she will have to take possession of the applicable prize. The Sponsor reserves the right to determine how the presentation of the prize will occur and this may be either through a media event, by mail, or in person.
 4)  By entering this Promotion, each winner authorizes ACDelco, GM Canada and their representatives to use in any related publicity, if required, his/her name, photograph, image, and any statements he/she may make regarding the prize or the Promotion, place of residence and/or voice and ISC name for advertising purposes worldwide in perpetuity and in any form of media including the Internet, without any form of compensation.
5)  No communication or correspondence will be exchanged with Entrants, except with the Entrants selected as potential winners.
6)  In the event that, for reasons beyond their control and not related to the winner, the Promotion organizers are unable to award a prize as described in these Rules, the Promotion organizers may, in their sole discretion, substitute a prize for another prize of equal or greater value.
7)  The Promotion is void where prohibited by law and is subject to all Federal, Provincial and Municipal laws and regulations. Subject only to the following paragraph, any dispute arising hereunder shall be adjudicated in the applicable court in Toronto, Ontario.
8)  Purchases, Entries, Entrants, ISCs and any other information submitted in connection with this Promotion are subject to verification by the Sponsor. The Sponsor reserves the right, in its sole and absolute discretion, to require proof of identity and/or eligibility (in a form acceptable to the Sponsor – including, without limitation, government issued photo identification): (i) for the purposes of verifying any Entrant or ISC’s eligibility to participate in this Promotion; (ii) for the purposes of verifying the eligibility and/or legitimacy of any purchase, Entry or other information entered (or purportedly entered) for the purposes of this Promotion; and/or (iii) for any other reason the Sponsor deems necessary, in its sole and absolute discretion, for the purposes of administering this Promotion in accordance with these Rules.  Failure to provide such proof to the complete satisfaction of the Sponsor within the timeline specified by the Sponsor may result in disqualification at the sole and absolute discretion of the Sponsor.  The sole determinant of the time for the purposes of this Promotion will be ACDelco’s server machine(s). The Released Parties may not be held liable for (i) late, lost, delayed, not received, damaged, misdirected, incomplete, postage due, stolen, fraudulent or illegible Entries or purchase orders (all of which shall be automatically void and not eligible for this Promotion); (ii) failure to receive Entries due to transmission failures, busy signals, or technical failures of any kind, including, without limitation, malfunctioning of any network, servers, access providers, hardware or software, whether originating with sender or recipient; or (iii) any injury or damage to entrant’s or any other person’s computer related to or resulting from participation or downloading any materials in this Promotion and breaches of privacy due to interference by third party computer “hackers”. The Sponsor/ reserves the right to void any Entry and/or cancel or modify the Promotion in whole or in part if, in its sole discretion, it determines that for any reason (such as tampering or infection by computer virus or any other cause beyond its control) the Promotion is not capable of running as originally planned, fraud, technical failures, human, printing or distribution errors, or any other causes or occurrences have compromised the administration, safety, fairness or integrity of the Promotion. Any person or entity entering this Promotion or trying to do so by any means which goes against the intention of these Rules and which would be unfair to the other participants will be automatically disqualified and the Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law - including criminal prosecution.
9) Winner’s Name: For the names of the winners, available after February 1, 2026, send an email to support@acdelcoinfoline.com with 2025 ACDelco Brakeathon Fall Promotion Winner’s Request List as the subject line. Requests must be received by March 1, 2026.
10) By entering this Promotion, each Entrant (on his/her own behalf and on behalf of the ISC) accepts and agrees to be bound by these Rules and the decisions of the Sponsor and the independent contest administrator, which are final, binding and conclusive on all matters relative to this Promotion.

11) GM CANADA PRIVACY POLICY
Your privacy is important to General Motors of Canada Company ("GM" or "we" or "our") as is your trust in GM's products and services. We want you to know that the information you share with us will be treated with care. Our Privacy Policy describes how we collect, use and share your personal information, including information we obtain from our independent dealers in Canada as well as through your use of our Canadian websites, products and services.
 
©Copyright 2025 General Motors of Canada Company - all rights reserved.  


12) TAX STATUS
The Prizes awarded under this Promotion are made by GM Canada to the confirmed winners.  Liability (if any) for withholding, reporting or payment of any applicable Federal, Provincial, GST or other sales or Income Tax is the sole responsibility of the confirmed winner, and not ACDelco or GM Canada or any of the other Released Parties. 
13) The Sponsor reserves the right to adjust any of the dates, timeframes and/or other Promotion mechanics stipulated in these Rules, to the extent necessary, for purposes of verifying compliance by any entrant or Entry with these Rules, or as a result of any technical or other problems, or in light of any other circumstances which, in the opinion of the Sponsor, in its sole and absolute discretion, affect the proper administration of the Promotion as contemplated in these Rules, or for any other reason. In the event of any discrepancy or inconsistency between the terms and conditions of these English Rules and disclosures or other statements contained in any Promotion-related materials, including, but not limited to: the registration form, website, French version of these Rules, and/or point of sale, television, print or online advertising; the terms and conditions of these English Rules shall prevail, govern and control to the fullest extent permitted by law.