PROMOTION OFFICIAL GUIDELINES
PROMOTION PERIOD
The 2026 ACDelco PSC, ACE, PSC RSSP and RSSP Filterama Promotion (“Promotion”) is offered in Canada by ACDelco, a division of General Motors of Canada Company “GM Canada” (hereinafter the “Sponsor” or “ACDelco”) and takes place from 12:00:00 AM (ET) February 1, 2026 to February 28, 2026 at 11:59:59 pm ET (“Promotion Period”). Administrator’s computer is the official time-keeping device for the Contest.
ELIGIBILITY
The Promotion is open to Canadian Independent Service Centres (“ISC”) who are: (i) are residents of and have a legal business in Canada; (ii) perform vehicle service and repairs for vehicles owners and (iii) are officially registered and fully approved as an ACDelco Professional Service Centre (“PSC”), ACDelco PSC member in the Retail Service Support Program (“PSC RSSP”), ACDelco Automotive Care Experts (“ACE”) or ACDelco Retail Service Support Program (“RSSP Basic”) member by February 28, 2026.
For greater certainty, the Entrant must be authorized at the time of registration (and must remain authorized during and after the Promotion) by the ISC to: (i) provide to GM Canada any and all required information that relates to the ISC for the purposes of administering and promoting the Promotion in accordance with these Rules; (ii) enter the Promotion on behalf of the ISC; and (iii) agree to be legally bound by these Rules on behalf of the ISC. Each Entrant must ensure the ISC account is in compliance with these Rules.
At any point during or after the Promotion (including, without limitation, after a reward has been awarded), the Sponsor reserves the right, in its sole and absolute discretion, to require proof, in form and substance satisfactory to the Sponsor (including, without limitation, requiring the Entrant to sign a legally binding agreement such as an affidavit), that: (i) the Entrant meets the eligibility requirements specified in these Rules; (ii) the ISC meets the eligibility requirements specified in these Rules; (iii) neither the Entrant nor ISC in any way has knowledge that the Entrant violated these Rules (as determined by GM Canada in its sole and absolute discretion); (v) the Entrant has the legal right to: (a) enter the Promotion on behalf of the ISC; (b) agree to be legally bound by these Rules on behalf of the ISC; and/or (c) consent to the storage, usage and sharing of any personal information submitted in connection with this Promotion for purposes of administering and promoting the Promotion; and/or (vi) is required for any other reason GM Canada deems necessary, in its sole and absolute discretion, for the purposes of administering this Promotion in accordance with these Rules, or for any other reason.
INDEPENDENT CONTEST ADMINISTRATOR
CMG Marketing Inc. (the “Administrator”), 895 Don Mills Road, North York, ON M3C 1W3, Ste. 109
AGREEMENT TO THE OFFICIAL RULES
By participating in the Promotion, each Eligible PSC, ACE, PSC RSSP and RSSP account Entrant (on its own behalf and on behalf of the applicable ISC) fully and unconditionally agrees to and accepts to be legally bound by these Rules and the decisions of the Sponsor and the Administrator, which are final and binding in all matters related to the Promotion. Winning a prize is contingent upon fulfilling all requirements set forth herein, as determined in the sole discretion of the Sponsor.
PROMOTION DETAILS
From February 1-28, 2026, eligible ACDelco PSC, ACE and PSC RSSP will have the opportunity to earn double the ACDelco Program Rewards on their ACDelco Silver, Gold and GM Genuine Filters including Oil, Air, Fuel, and Transmission within lines 42, 47, 48, 49, and 50 purchases.
Eligible ACDelco ACE, PSC, PSC RSSP accounts must buy the program minimum of $1,650 in overall ACDelco purchases as reported by their ACDelco suppliers (single transaction not required, net before tax less warranty and returns and includes the filter minimum) in February 2026 to qualify to earn double rewards on the qualifying line. $350 of the $1,650 in overall ACDelco purchases (single transaction not required, net before tax less warranty and returns and includes the filter minimum) minimum must be in participating promotion ACDelco filters to qualify for the Bonus Rewards payout.
A maximum of $1,000 in Bonus Rewards will be provided to each qualifying account.
In March 2026, the Administrator will review all eligible Filter purchases as reporting by the supplying ACDelco Distributors and determine the total bonus amount for February 2026.
Accounts must be fully registered and approved as an ACDelco program member as of February 28, 2026 to qualify for the February Bonus.
Only net Filter purchases between February 1-28, 2026 will qualify for bonus rewards. Incorrectly or late reported net purchases will not qualify.
Eligible accounts that transfer from one ACDelco program to another during the promotion timeframe will receive their bonus rewards based on the program membership on February 28, 2026. The bonus rewards will be processed as per the regular program rewards payment process.
The maximum percentage an ACDelco ACE account can earn on the qualifying line purchases for a Bonus will be 2% (Can be total of 4%, with 2% paid for their standard February 2026 rewards and another 2% for the Promotion Bonus on Filter Purchases).
The maximum percentage an ACDelco PSC, PSC RSSP and RSSP account can earn on the qualifying line purchases will be 10% (5% paid for their standard February 2026 rewards and another 5% for the Promotion Bonus on Filter purchases).
Depending on the member rewards specification, the Bonus will be paid out through a reporting distributor rebate or through the Visa rewards. The cardholder on file will earn the Visa rewards. Only the Eligible account cardholder on file will earn the Bonus Visa rewards points.
The Bonus for all ACDelco RSSP Basic accounts will be paid to the owner on file through an Ultimate Dining gift card. Ultimate Dining gift cards are redeemable at select restaurant locations, to check for redeemable locations click here. The value of qualifying gift cards will be rounded down to the nearest dollar due to ordering requirements. Gift card type is subject to change or substitution at ACDelco's discretion based on availability without notice. If total qualifying gift card amount is $20 or less, ACDelco will offer the option of ACDelco merch of equal value.
BONUS DRAWS
Once the $350 net promotion Filter purchase minimum is met, qualifying ISCs will earn seven (7) draw ballots for the $350 in purchases, and one (1) additional ballot for every additional $50 increment in qualifying purchases.
Limit of one (1) ballot per $50 purchase; however, they may make multiple eligible purchases and receive a corresponding number of entries for the promotion (i.e. not limited to maximum in purchases).
All ballots earned in February 2026 will be automatically entered into a National member-only Bonus draw for a chance to win one twenty-five (25) ACDelco Zip-up Hooded Sweatshirts ($40 value).
Limit of one (1) prize per ACDelco member account.
Draws will be held in March 2026 and qualifiers will be contacted directly to claim their prize.
Qualifying rewards will be mailed to the owner and physical business mailing address on file 8-10 weeks after the draws are completed and all prizes are accepted. ACDelco is not responsible for businesses that move or provide an incorrect or undeliverable address.
ACDelco Program member's purchases will be reported directly by the repair facilities’ ACDelco supplier. Only qualifying Full Line ACDelco Distributors qualify to report purchases to ACDelco.
Qualifying ACDelco PSC, ACE, PSC RSSP and RSSP members do not need to register and will be automatically entered.
ADDITIONAL DRAW DETAILS
A total of twenty-five (“Prizes”) will be awarded for the promotion.
All qualifying entries will be placed into a National draw for one of twenty-five (25) ACDelco Zip-up Hooded Sweatshirts.
The draws will be held at 1:00 P.M. ET on March 27, 2026 to select the winners from all ballots received in accordance with these Rules.
Odds of winning depend on the number of Entries received in accordance with these Rules.
Each prize will be awarded to the confirmed winning business Owner. The prizes must be accepted as awarded and is not transferable, assignable or convertible to cash. No substitutions are permitted, except at the Sponsor’s option. Sponsor reserves the right at any time to substitute the prize for any reason with a prize or prize component(s) of equal or greater retail value, including, without limitation, but solely at the Sponsor’s sole discretion. The Promotion Parties will not involve themselves in, and the Released Parties (defined below) accept no obligation or liability in respect of, any decision regarding the subsequent distribution, allocation, use or misuse of prize. Limit of one (1) prize per Entrant.
We are not responsible for any outdated email or business addresses on file. It is the participating Entrants responsibility to inform the Sponsor via their administrative office of any contact updates for their membership.
Winner Notification: Potential winners will be notified by email to the business email on file on or about the day after the applicable drawing. A letter will also be mailed. To be declared a winner, each potential winner must first complete an online acceptance form by the deadline (within two weeks) confirming their compliance with the Official Rules. Failure to timely complete the online acceptance form within the specified time for any reason will cause the applicable prize to be forfeited and awarded to an alternate winner which will be selected via a subsequent final random draw (from among the applicable remaining Entries received in accordance with these Rules).
If Sponsor is unable to reach a potential winner after three (3) attempts (combination of email and phone), and the acceptance form is not completed by the noted deadline, the potential winner will forfeit the prize and an alternate winner from the qualifying list will be selected. If a potential prize winner cannot be reached within the time limit or declines the applicable prize, a new draw will be administered to select an alternate potential winner. No more than the stated prizes will be awarded. If the newly selected winner also fails to respond within the new deadline, they will not be awarded the prize and no further draws will be conducted. Unclaimed prizes from the second re-draw and after the final deadline will not be awarded meaning the promotion may end with less than twenty-five draw winners.
Prizes will be awarded and delivered to the confirmed winners by the Administrator once all winners are contacted and have confirmed their acceptance. We are not responsible for any outdated email or business addresses on file. It is the participating ISCs responsibility to inform the Sponsor via their administrative office of any contact updates for their membership.
RESTRICTIONS
Only active Canadian PSC, ACE, PSC RSSP and RSSP accounts/members who were official program members as of February 28, 2026 may qualify. Non program Independent Service Centres, ACDelco KFLT accounts, Fleets, GM Dealers, Jobbers and ACDelco full line and single Distributors do not qualify.
Only qualifying parts purchased at an authorized reporting ACDelco Canada Distributor qualify.
All ACDelco purchases will be summarized by official ACDelco account codes. Purchases will be calculated using ACDelco’s eSmart purchase Reporting System, using Net purchases (total purchases before tax, less warranty, less returns) and all purchases must be posted by March 10, 2026.
All ACDelco part purchases from multiple ACDelco Authorized Full Line Distributors will be combined for the month. Late or inaccurately reported purchases will not be applied. If February purchases are provided late through this reporting, and tagged later – these purchases will not qualify for this promotion.
Incorrectly reported net purchases will not qualify. ACDelco’s records are final in the event of dispute. Backdated or delayed registrations will not qualify.
If an account does not meet the program monthly minimum, as noted above, in overall ACDelco purchases as reported by their supplying ACDelco Distributors in February 2026, they will not receive the double points for their Filter purchases.
GM CANADA PRIVACY POLICY
Your privacy is important to General Motors of Canada Company ("GM" or "we" or "our") as is your trust in GM's products and services. We want you to know that the information you share with us will be treated with care. Our Privacy Policy describes how we collect, use and share your personal information, including information we obtain from our independent dealers in Canada as well as through your use of our Canadian websites, products and services.
©Copyright 2026 General Motors of Canada Company - all rights reserved.
TAX STATUS
The Prizes awarded under this Promotion are made by GM Canada to the confirmed winners. Liability (if any) for withholding, reporting or payment of any applicable Federal, Provincial, GST or other sales or Income Tax is the sole responsibility of the confirmed winner, and not ACDelco or GM Canada or any of the other Released Parties.